I've looked plenty of times before at advertising comics (check out this link) to see them all, but today's example is a new one on me.
An interesting lot (and a lot that's attracting a lot of interest) in the latest phil-comics auction here is this very smart looking comic magazine produced by a department store in Letchworth in the late 1950s.
The lot is a dozen issues...
volume 4, #6 (1958)
volume 6, #10 & 12 (1958)
volume 7, #4, 7, 8, 9, 11, 12 (1959)
volume 8, #1, 2, 4 (1960)
"Specially produced for the young friends of Foster and Scott, Letchworth". Foster and Scott were a menswear and boys school uniform shop in Letchworth Garden City, Hertfordshire.
At the time of typing bids had reached £99 but I reckon it'll go higher than that. Collecting a full set of these seems impossible now but the level of interest in these indicates to me that there's some good stuff in these. Good luck if you bid!
UPDATE: I've now found some more images and these clearly show a different retailer on the front cover. I assume therefore it was a magazine that retailers could purchase and then amend 'personalise' with their own stamp / branding in some way. These 2 comics are for sale for £40 here
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