Boys' World - promotional poster

A shout out for ace ebayer philcomics and this lovely Boys' World item that was up for sale recently (sold price was £32.88). This is how the item was described...

It's a fold out leaflet / flyer that promotes the launch of Boys' World comic in Jan 1963 was was aimed at wholesalers and newsagents. 

Published by Longacre Press, Boys' World was a comic magazine and the first three three issues came with free gifts. This describes the paper as "outstanding", "exciting free gifts" and having a "hard-hitting publicity campaign" which "all add up to big big big sales so order order order!". 

The comic was promoted on TV as well as in the press, like most comic launches back in the 1950s to 1980s. 

This full colour, double sided flyer opens from a folded up form to produce a 22 x 15 inch (56 x 38 cm) sheet of thin card.