Clarks - Mega Mag #2

I recently spotted this 'magazine' for sale via the always ace Kev Sutherland (his ebay store is here).

It appears to be some sort of promotional comic/magazine for Clarks shoe shop. This is clearly issue 2 but what did issue 1 look like? Did it run to any more issues? Were there other comic strips included apart from X-Men? We may never know but I've added this to my list of comics I wish I knew more about! 

OK maybe 'comic' is stretching it a bit but I'm still intrigued by this!